OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Email/SMS
attentive.comAttentive
SMS-first customer engagement platform with email, segmentation, and campaign automation.
CATEGORY: Reviews/UGC
apps.shopify.comYotpo
Reviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.
CATEGORY: Inventory/Stock Alerts
backinstock.orgBack in Stock
Back-in-stock notifications for out-of-stock products and variants.
CATEGORY: Payments
apps.shopify.comKlarna
Buy-now-pay-later and payment options for ecommerce checkout experiences.
CATEGORY: Creator/Affiliate
shopmy.usShopMy
Creator marketing and affiliate platform used by brands to manage influencer commerce.
CATEGORY: Payments
afterpay.comAfterpay
Buy-now-pay-later payment option for ecommerce and retail merchants.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.