OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Email/SMS
klaviyo.comEmail, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.

CATEGORY: Ecommerce Platform
shopify.comShopify is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Payments
shopify.comShopify accelerated checkout and wallet used across participating Shopify brands.

CATEGORY: Ad Platforms
ads.tiktok.comTikTok conversion tracking pixel for campaign measurement and audience optimization.

CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.

CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft Advertising tag used for conversion tracking and remarketing.

CATEGORY: Payments
paypal.comPayPal is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
applovin.comMobile and performance advertising platform used for paid acquisition and measurement.

CATEGORY: Reviews/UGC
okendo.ioCustomer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.

CATEGORY: Analytics & Attribution
hotjar.comHotjar is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: CRO/Upsell
intelligems.ioIntelligems is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
liveramp.comLiveRamp is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Payments
pay.amazon.comAmazon account-based checkout and payment option for online merchants.

CATEGORY: Analytics & Attribution
heatmap.comHeatmap and revenue analytics for understanding shopper behavior and conversion friction.

CATEGORY: Ad Platforms
taboola.comTaboola is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Landing Page/Quiz/Funnels
octaneai.comConversational product quizzes and zero-party data experiences for ecommerce brands.

CATEGORY: Search & Discovery
boostcommerce.netShopify product filter, site search, merchandising, and recommendation app.

CATEGORY: Brand Site
spicegems.comEnhances Shopify storefront with merchandising features like product galleries.

CATEGORY: Landing Page/Quiz/Funnels
typeform.comPlatform for creating interactive forms, quizzes, and landing pages.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.