OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
barkbox.com
BARK
Dog subscription boxes with toys and treats for Dog owners.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Infrastructure
cloudflare.comCloudflare
Edge network, CDN, security, and performance infrastructure used by ecommerce sites.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Reviews/UGC
apps.shopify.comYotpo
Reviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.
CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat
Snapchat is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
rebuyengine.comRebuy
Personalization, product recommendations, cart upsells, and post-purchase offers.
CATEGORY: Ad Platforms
business.reddit.comReddit is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Creator/Affiliate
shopmy.usShopMy
Creator marketing and affiliate platform used by brands to manage influencer commerce.
CATEGORY: Analytics & Attribution
blotout.ioBlotout
Server-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.
CATEGORY: Ad Platforms
thetradedesk.comThe Trade Desk
The Trade Desk is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Direct Mail
postpilot.comPostPilot
Direct mail automation platform for ecommerce retention, winback, and acquisition campaigns.
CATEGORY: Ad Platforms
criteo.comCriteo
Commerce media and retargeting advertising platform for performance marketers.
CATEGORY: Ad Platforms
mountain.comMNTN
Ad platform for performance marketing
CATEGORY: Analytics & Attribution
rudderstack.comRudderStack
Analytics and attribution tool for data insights
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.