OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
Socks, underwear, t-shirts, slippers for Comfort-focused consumers with a charitable mission.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Ecommerce Platform
shopify.comShopify is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.

CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft Advertising tag used for conversion tracking and remarketing.

CATEGORY: Email/SMS
attentive.comSMS-first customer engagement platform with email, segmentation, and campaign automation.

CATEGORY: Ad Platforms
applovin.comMobile and performance advertising platform used for paid acquisition and measurement.

CATEGORY: Analytics & Attribution
hotjar.comHotjar is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
tapad.comTapad is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
liveramp.comLiveRamp is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
blotout.ioServer-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.

CATEGORY: Ad Platforms
thetradedesk.comThe Trade Desk is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
taboola.comTaboola is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Infrastructure
vercel.comVercel is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
datadoghq.comReal user monitoring for frontend performance, sessions, errors, and user experience.

CATEGORY: Analytics & Attribution
heap.ioDigital analytics for understanding user behavior and product journeys.

CATEGORY: Email/SMS
braze.comCustomer engagement platform for cross-channel lifecycle messaging and personalization.

CATEGORY: CX/Support
gladly.aiProvides customer experience and support solutions.

CATEGORY: CRO/Upsell
optimizely.comExperimentation and personalization platform for A/B testing websites, features, and targeted digital experiences.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.