OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Email/SMS
klaviyo.comEmail, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.

CATEGORY: Ecommerce Platform
shopify.comShopify is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Payments
shopify.comShopify accelerated checkout and wallet used across participating Shopify brands.

CATEGORY: Email/SMS
attentive.comSMS-first customer engagement platform with email, segmentation, and campaign automation.

CATEGORY: Payments
paypal.comPayPal is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
applovin.comMobile and performance advertising platform used for paid acquisition and measurement.

CATEGORY: Email/SMS
aliapopups.comEducation-led onsite conversion and list-growth platform for ecommerce brands.

CATEGORY: Analytics & Attribution
hotjar.comHotjar is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Inventory/Stock Alerts
backinstock.orgBack-in-stock notifications for out-of-stock products and variants.

CATEGORY: Payments
pay.amazon.comAmazon account-based checkout and payment option for online merchants.

CATEGORY: Ad Platforms
criteo.comCommerce media and retargeting advertising platform for performance marketers.

CATEGORY: Analytics & Attribution
posthog.comPostHog is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Reviews/UGC
website.stamped.ioEcommerce retention platform for product reviews, user-generated content, loyalty programs, and lifecycle automation.

CATEGORY: CX/Support
livechat.comCustomer support software for real-time chat and engagement.

CATEGORY: Email/SMS
wunderkind.coPerformance marketing and identification platform for owned-channel revenue.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.