OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
fine jewelry, engagement rings, diamonds for fine jewelry shoppers.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Email/SMS
klaviyo.comEmail, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.

CATEGORY: Ad Platforms
ads.tiktok.comTikTok conversion tracking pixel for campaign measurement and audience optimization.

CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.

CATEGORY: Infrastructure
cloudflare.comEdge network, CDN, security, and performance infrastructure used by ecommerce sites.

CATEGORY: Email/SMS
attentive.comSMS-first customer engagement platform with email, segmentation, and campaign automation.

CATEGORY: Reviews/UGC
apps.shopify.comReviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.

CATEGORY: Payments
apps.shopify.comBuy-now-pay-later and payment options for ecommerce checkout experiences.

CATEGORY: Ad Platforms
business.reddit.comReddit is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Creator/Affiliate
shopmy.usCreator marketing and affiliate platform used by brands to manage influencer commerce.

CATEGORY: Analytics & Attribution
fullstory.comFullStory is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ecommerce Platform
developer.adobe.comMagento / Adobe Commerce is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
mountain.comAd platform for performance marketing

CATEGORY: Privacy/Consent
ketch.comPrivacy operations and consent management platform for data governance and compliance.

CATEGORY: CX/Support
kustomer.comCustomer service CRM and support platform for conversational commerce.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.