OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
fable.com
Fable
Dinnerware, home decor, and rugs for Homeowners seeking premium artisan homeware.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Email/SMS
aliapopups.comAlia
Education-led onsite conversion and list-growth platform for ecommerce brands.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: Analytics & Attribution
liveramp.comLiveRamp
LiveRamp is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
apps.shopify.comKlarna
Buy-now-pay-later and payment options for ecommerce checkout experiences.
CATEGORY: Analytics & Attribution
audiense.comElevar
Elevar is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Direct Mail
postpilot.comPostPilot
Direct mail automation platform for ecommerce retention, winback, and acquisition campaigns.
CATEGORY: Analytics & Attribution
podscribe.comPodscribe
Podscribe is tracked through reusable public evidence across scanned DTC brand sites.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.