OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
fablepets.com
Fable Pets
Dog leashes, crates, enrichment toys, plush toys, organic treats, grooming products for Dog owners.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: CX/Support
gorgias.comGorgias
Customer support helpdesk built around ecommerce order, customer, and conversation data.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: CRO/Upsell
rebuyengine.comRebuy
Personalization, product recommendations, cart upsells, and post-purchase offers.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
pay.amazon.comAmazon Pay
Amazon account-based checkout and payment option for online merchants.
CATEGORY: Email/SMS
postscript.ioPostscript
SMS marketing and conversational commerce platform built for Shopify brands.
CATEGORY: Loyalty/Referral/Affiliate
awin.comAwin Affiliate Marketing
Affiliate marketing network connecting brands with publishers and partners.
CATEGORY: Analytics & Attribution
northbeam.ioNorthbeam
Northbeam is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CX/Support
zendesk.comZendesk
Customer service platform with ticketing, chat, help center, and support automation.
CATEGORY: Payments
afterpay.comAfterpay
Buy-now-pay-later payment option for ecommerce and retail merchants.
CATEGORY: Loyalty/Referral/Affiliate
awin.comShareASale
ShareASale is tracked through reusable public evidence across scanned DTC brand sites.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.