OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CX/Support
gorgias.comGorgias
Customer support helpdesk built around ecommerce order, customer, and conversation data.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Email/SMS
aliapopups.comAlia
Education-led onsite conversion and list-growth platform for ecommerce brands.
CATEGORY: Reviews/UGC
apps.shopify.comYotpo
Reviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.
CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat
Snapchat is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
rebuyengine.comRebuy
Personalization, product recommendations, cart upsells, and post-purchase offers.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Experimentation
growthbook.ioGrowthBook
Feature flagging and experimentation platform for product and growth teams.
CATEGORY: Analytics & Attribution
heatmap.comHeatmap.com
Heatmap and revenue analytics for understanding shopper behavior and conversion friction.
CATEGORY: Ad Platforms
business.x.comTwitter/X
X advertising pixel and business advertising platform for conversion tracking and paid social campaigns.
CATEGORY: Subscription
shopify.comShopify Subscriptions
Provides subscription management for recurring orders.
CATEGORY: Infrastructure
ipify.orgipify
ipify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Landing Page/Quiz/Funnels
octaneai.comOctane AI
Conversational product quizzes and zero-party data experiences for ecommerce brands.
CATEGORY: Analytics & Attribution
posthog.comPostHog
PostHog is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Loyalty/Referral/Affiliate
awin.comShareASale
ShareASale is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Email/SMS
mailchimp.comMailchimp
Mailchimp is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Landing Page/Quiz/Funnels
replo.appReplo
Provides landing pages, quizzes, and funnels.
CATEGORY: Subscription
boldcommerce.comBold Subscriptions
Shopify subscription platform for recurring orders, customer self-service, retention, and subscriber upsells.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.