OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
Homecourt sells luxury home and body care for those seeking elevated daily rituals.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Email/SMS
klaviyo.comEmail, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.

CATEGORY: Ecommerce Platform
shopify.comShopify is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Payments
shopify.comShopify accelerated checkout and wallet used across participating Shopify brands.

CATEGORY: Ad Platforms
ads.tiktok.comTikTok conversion tracking pixel for campaign measurement and audience optimization.

CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.

CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft Advertising tag used for conversion tracking and remarketing.

CATEGORY: Email/SMS
attentive.comSMS-first customer engagement platform with email, segmentation, and campaign automation.

CATEGORY: CX/Support
gorgias.comCustomer support helpdesk built around ecommerce order, customer, and conversation data.

CATEGORY: Analytics & Attribution
hotjar.comHotjar is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: CRO/Upsell
rebuyengine.comPersonalization, product recommendations, cart upsells, and post-purchase offers.

CATEGORY: Inventory/Stock Alerts
backinstock.orgBack-in-stock notifications for out-of-stock products and variants.

CATEGORY: Analytics & Attribution
liveramp.comLiveRamp is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Direct Mail
postpilot.comDirect mail automation platform for ecommerce retention, winback, and acquisition campaigns.

CATEGORY: Payments
afterpay.comBuy-now-pay-later payment option for ecommerce and retail merchants.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.