OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
kettleandfire.com
Kettle & Fire
Bone broths, beef tallow, and cooking broth for Health-conscious consumers.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Infrastructure
cloudflare.comCloudflare
Edge network, CDN, security, and performance infrastructure used by ecommerce sites.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Reviews/UGC
apps.shopify.comYotpo
Reviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.
CATEGORY: Ad Platforms
business.reddit.comReddit is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
pay.amazon.comAmazon Pay
Amazon account-based checkout and payment option for online merchants.
CATEGORY: Analytics & Attribution
audiense.comElevar
Elevar is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
thetradedesk.comThe Trade Desk
The Trade Desk is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
podscribe.comPodscribe
Podscribe is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
truemed.comTrueMed
HSA/FSA eligibility and payment enablement for qualified ecommerce products.
CATEGORY: Ad Platforms
business.x.comTwitter/X
X advertising pixel and business advertising platform for conversion tracking and paid social campaigns.
CATEGORY: Ad Platforms
advertising.amazon.comAmazon
Amazon advertising and measurement tools for retail media and ecommerce campaigns.
CATEGORY: Landing Page/Quiz/Funnels
getshogun.comShogun
Visual page builder and brand-site optimization platform for ecommerce teams.
CATEGORY: Ad Platforms
ads.spotify.comSpotify
Provides advertising platform for audio and podcast ads.
CATEGORY: Reviews/UGC
bazaarvoice.comBazaarvoice
Ratings, reviews, user-generated content, and retail syndication for brands and retailers.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.