OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
magicspoon.com
Magic Spoon
Cereal and granola for health-conscious adults.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Email/SMS
attentive.comAttentive
SMS-first customer engagement platform with email, segmentation, and campaign automation.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Reviews/UGC
apps.shopify.comYotpo
Reviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.
CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat
Snapchat is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: CRO/Upsell
rebuyengine.comRebuy
Personalization, product recommendations, cart upsells, and post-purchase offers.
CATEGORY: Ad Platforms
tapad.comTapad
Tapad is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.reddit.comReddit is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
blotout.ioBlotout
Server-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.
CATEGORY: Analytics & Attribution
audiense.comElevar
Elevar is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Loyalty/Referral/Affiliate
superfiliate.comSuperfiliate
Referral, affiliate, and creator microsite platform for ecommerce brands.
CATEGORY: Ad Platforms
thetradedesk.comThe Trade Desk
The Trade Desk is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
podscribe.comPodscribe
Podscribe is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
advertising.amazon.comAmazon
Amazon advertising and measurement tools for retail media and ecommerce campaigns.
CATEGORY: Subscription
shopify.comShopify Subscriptions
Provides subscription management for recurring orders.
CATEGORY: Ad Platforms
ads.spotify.comSpotify
Provides advertising platform for audio and podcast ads.
CATEGORY: Loyalty/Referral/Affiliate
friendbuy.comFriendbuy
Referral and customer advocacy platform for ecommerce acquisition and retention.
CATEGORY: Subscription
stay.aiStay.ai
Subscription, retention, and customer lifecycle tooling for Shopify brands.
CATEGORY: Loyalty/Referral/Affiliate
impact.comImpact
Impact is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
streetmetrics.comStreetMetrics
StreetMetrics is tracked through reusable public evidence across scanned DTC brand sites.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.