OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: CX/Support
gorgias.comGorgias
Customer support helpdesk built around ecommerce order, customer, and conversation data.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Email/SMS
aliapopups.comAlia
Education-led onsite conversion and list-growth platform for ecommerce brands.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Email/SMS
postscript.ioPostscript
SMS marketing and conversational commerce platform built for Shopify brands.
CATEGORY: Analytics & Attribution
northbeam.ioNorthbeam
Northbeam is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
heatmap.comHeatmap.com
Heatmap and revenue analytics for understanding shopper behavior and conversion friction.
CATEGORY: Analytics & Attribution
podscribe.comPodscribe
Podscribe is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.x.comTwitter/X
X advertising pixel and business advertising platform for conversion tracking and paid social campaigns.
CATEGORY: Payments
wyllo.aiWyllo
Fraud and risk decisioning for ecommerce checkout and order screening.
CATEGORY: Ad Platforms
taboola.comTaboola
Taboola is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Infrastructure
ipify.orgipify
ipify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
outbrain.comOutbrain
Outbrain is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
aftersell.comAftersell
Post-purchase, thank-you page, and checkout upsell tools for Shopify brands.
CATEGORY: Email/SMS
recart.comRecart
SMS and messaging automation for Shopify brands focused on list growth and retention.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.