OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CX/Support
gorgias.comGorgias
Customer support helpdesk built around ecommerce order, customer, and conversation data.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Email/SMS
aliapopups.comAlia
Education-led onsite conversion and list-growth platform for ecommerce brands.
CATEGORY: Reviews/UGC
apps.shopify.comYotpo
Reviews, loyalty, referrals, SMS, and user-generated content tools for ecommerce brands.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
pay.amazon.comAmazon Pay
Amazon account-based checkout and payment option for online merchants.
CATEGORY: Analytics & Attribution
blotout.ioBlotout
Server-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.
CATEGORY: Email/SMS
postscript.ioPostscript
SMS marketing and conversational commerce platform built for Shopify brands.
CATEGORY: Loyalty/Referral/Affiliate
awin.comAwin Affiliate Marketing
Affiliate marketing network connecting brands with publishers and partners.
CATEGORY: Experimentation
growthbook.ioGrowthBook
Feature flagging and experimentation platform for product and growth teams.
CATEGORY: Direct Mail
postpilot.comPostPilot
Direct mail automation platform for ecommerce retention, winback, and acquisition campaigns.
CATEGORY: Analytics & Attribution
heatmap.comHeatmap.com
Heatmap and revenue analytics for understanding shopper behavior and conversion friction.
CATEGORY: Ad Platforms
business.x.comTwitter/X
X advertising pixel and business advertising platform for conversion tracking and paid social campaigns.
CATEGORY: Infrastructure
ipify.orgipify
ipify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Other
apps.shopify.comGovX ID
GovX ID is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
getfondue.comFondue
Fondue is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Shipping/Returns
route.comRoute
Post-purchase package tracking, shipping protection, and delivery experience software for ecommerce brands.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.