OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Email/SMS
klaviyo.comEmail, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.

CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.

CATEGORY: Infrastructure
cloudflare.comEdge network, CDN, security, and performance infrastructure used by ecommerce sites.

CATEGORY: Payments
paypal.comPayPal is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
hotjar.comHotjar is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Brand Site
woocommerce.comOpen-source ecommerce platform built for WordPress stores.

CATEGORY: Reviews/UGC
trustpilot.comPlatform for collecting and displaying customer reviews.

CATEGORY: Email/SMS
omnisend.comEmail and SMS marketing automation platform for ecommerce campaigns and flows.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.