OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat
Snapchat is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
tapad.comTapad
Tapad is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
apps.shopify.comKlarna
Buy-now-pay-later and payment options for ecommerce checkout experiences.
CATEGORY: Analytics & Attribution
blotout.ioBlotout
Server-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.
CATEGORY: Experimentation
growthbook.ioGrowthBook
Feature flagging and experimentation platform for product and growth teams.
CATEGORY: Ad Platforms
business.x.comTwitter/X
X advertising pixel and business advertising platform for conversion tracking and paid social campaigns.
CATEGORY: Ad Platforms
taboola.comTaboola
Taboola is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
criteo.comCriteo
Commerce media and retargeting advertising platform for performance marketers.
CATEGORY: Ad Platforms
outbrain.comOutbrain
Outbrain is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Reviews/UGC
trustpilot.comTrustpilot
Platform for collecting and displaying customer reviews.
CATEGORY: CRO/Upsell
mastercard.comDynamic Yield
Personalization and experience-optimization platform for recommendations, testing, and targeted journeys.
CATEGORY: CRO/Upsell
getjurni.aiJurni
Jurni is tracked through reusable public evidence across scanned DTC brand sites.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.