OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
pelacase.com
Pela Case
Compostable phone cases and tote bags for Eco-conscious consumers.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Payments
paypal.comPayPal
PayPal is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Email/SMS
aliapopups.comAlia
Education-led onsite conversion and list-growth platform for ecommerce brands.
CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat
Snapchat is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: Analytics & Attribution
hotjar.comHotjar
Hotjar is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
rebuyengine.comRebuy
Personalization, product recommendations, cart upsells, and post-purchase offers.
CATEGORY: Ad Platforms
tapad.comTapad
Tapad is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Creator/Affiliate
shopmy.usShopMy
Creator marketing and affiliate platform used by brands to manage influencer commerce.
CATEGORY: Analytics & Attribution
blotout.ioBlotout
Server-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.
CATEGORY: Email/SMS
postscript.ioPostscript
SMS marketing and conversational commerce platform built for Shopify brands.
CATEGORY: Loyalty/Referral/Affiliate
awin.comAwin Affiliate Marketing
Affiliate marketing network connecting brands with publishers and partners.
CATEGORY: Analytics & Attribution
northbeam.ioNorthbeam
Northbeam is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Direct Mail
postpilot.comPostPilot
Direct mail automation platform for ecommerce retention, winback, and acquisition campaigns.
CATEGORY: CRO/Upsell
aftersell.comAftersell
Post-purchase, thank-you page, and checkout upsell tools for Shopify brands.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.