OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Infrastructure
cloudflare.comCloudflare
Edge network, CDN, security, and performance infrastructure used by ecommerce sites.
CATEGORY: Email/SMS
attentive.comAttentive
SMS-first customer engagement platform with email, segmentation, and campaign automation.
CATEGORY: Email/SMS
aliapopups.comAlia
Education-led onsite conversion and list-growth platform for ecommerce brands.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: Analytics & Attribution
northbeam.ioNorthbeam
Northbeam is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
thetradedesk.comThe Trade Desk
The Trade Desk is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
wyllo.aiWyllo
Fraud and risk decisioning for ecommerce checkout and order screening.
CATEGORY: CX/Support
zendesk.comZendesk
Customer service platform with ticketing, chat, help center, and support automation.
CATEGORY: Ad Platforms
taboola.comTaboola
Taboola is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Other
apps.shopify.comGovX ID
GovX ID is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
fullstory.comFullStory
FullStory is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
twilio.comSegment
Provides analytics and attribution for customer data.
CATEGORY: Privacy/Consent
ketch.comKetch
Privacy operations and consent management platform for data governance and compliance.
CATEGORY: Analytics & Attribution
tinuiti.comBliss Point Media
Measurement and media optimization platform for incrementality, attribution, and cross-channel advertising performance.
CATEGORY: Analytics & Attribution
mixpanel.comMixpanel
Mixpanel is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Shipping/Returns
corp.narvar.comNarvar
Shipping and returns solutions for retailers.
CATEGORY: CRO/Upsell
nosto.comNosto
Commerce experience platform for personalization, recommendations, search, and merchandising.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.