OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat
Snapchat is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: Analytics & Attribution
hotjar.comHotjar
Hotjar is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
tapad.comTapad
Tapad is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Inventory/Stock Alerts
backinstock.orgBack in Stock
Back-in-stock notifications for out-of-stock products and variants.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.reddit.comReddit is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
pay.amazon.comAmazon Pay
Amazon account-based checkout and payment option for online merchants.
CATEGORY: Email/SMS
postscript.ioPostscript
SMS marketing and conversational commerce platform built for Shopify brands.
CATEGORY: Loyalty/Referral/Affiliate
awin.comAwin Affiliate Marketing
Affiliate marketing network connecting brands with publishers and partners.
CATEGORY: Analytics & Attribution
northbeam.ioNorthbeam
Northbeam is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Loyalty/Referral/Affiliate
superfiliate.comSuperfiliate
Referral, affiliate, and creator microsite platform for ecommerce brands.
CATEGORY: Experimentation
growthbook.ioGrowthBook
Feature flagging and experimentation platform for product and growth teams.
CATEGORY: Analytics & Attribution
heatmap.comHeatmap.com
Heatmap and revenue analytics for understanding shopper behavior and conversion friction.
CATEGORY: Analytics & Attribution
podscribe.comPodscribe
Podscribe is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.x.comTwitter/X
X advertising pixel and business advertising platform for conversion tracking and paid social campaigns.
CATEGORY: Search & Discovery
algolia.comAlgolia
Hosted search, discovery, recommendations, and merchandising infrastructure.
CATEGORY: Landing Page/Quiz/Funnels
getshogun.comShogun
Visual page builder and brand-site optimization platform for ecommerce teams.
CATEGORY: Ad Platforms
taboola.comTaboola
Taboola is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Other
apps.shopify.comGovX ID
GovX ID is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
outbrain.comOutbrain
Outbrain is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: CRO/Upsell
getfondue.comFondue
Fondue is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
affirm.comAffirm
Buy now, pay later and consumer financing platform for ecommerce checkout.
CATEGORY: Analytics & Attribution
clarity.microsoft.comClarity Session Replay Heatmap
Clarity Session Replay Heatmap is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Email/SMS
recart.comRecart
SMS and messaging automation for Shopify brands focused on list growth and retention.
CATEGORY: CMS/Content
dropinblog.comDropInBlog
Hosted blog and SEO content app for ecommerce and site builders.
CATEGORY: Loyalty/Referral/Affiliate
growi.ioGrowi Creator Management
Growi Creator Management is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
kayzen.ioKayzen
Kayzen is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Orders & Fulfillment
orderediting.comOrder Editing
Order Editing is tracked through reusable public evidence across scanned DTC brand sites.
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.