OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.

CATEGORY: Ad Platforms
marketingplatform.google.comTag management system for deploying marketing, analytics, and conversion tags.

CATEGORY: Analytics & Attribution
developers.google.comGoogle's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.

CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.

CATEGORY: Ad Platforms
facebook.comMeta advertising pixel for conversion tracking, audience building, and campaign optimization.

CATEGORY: Email/SMS
klaviyo.comEmail, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.

CATEGORY: Ecommerce Platform
shopify.comShopify is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Payments
shopify.comShopify accelerated checkout and wallet used across participating Shopify brands.

CATEGORY: Ad Platforms
ads.tiktok.comTikTok conversion tracking pixel for campaign measurement and audience optimization.

CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft Advertising tag used for conversion tracking and remarketing.

CATEGORY: Ad Platforms
applovin.comMobile and performance advertising platform used for paid acquisition and measurement.

CATEGORY: Ad Platforms
forbusiness.snapchat.comSnapchat is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Reviews/UGC
okendo.ioCustomer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.

CATEGORY: Ad Platforms
tapad.comTapad is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: CRO/Upsell
intelligems.ioIntelligems is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
liveramp.comLiveRamp is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Analytics & Attribution
blotout.ioServer-side customer data and conversion signal recovery for privacy-constrained ecommerce measurement.

CATEGORY: Infrastructure
sentry.ioApplication error monitoring and performance observability for web and app teams.

CATEGORY: Email/SMS
postscript.ioSMS marketing and conversational commerce platform built for Shopify brands.

CATEGORY: Loyalty/Referral/Affiliate
awin.comAffiliate marketing network connecting brands with publishers and partners.

CATEGORY: Payments
wyllo.aiFraud and risk decisioning for ecommerce checkout and order screening.

CATEGORY: Ad Platforms
criteo.comCommerce media and retargeting advertising platform for performance marketers.

CATEGORY: Ad Platforms
ads.spotify.comProvides advertising platform for audio and podcast ads.

CATEGORY: Other
apps.shopify.comGovX ID is tracked through reusable public evidence across scanned DTC brand sites.

CATEGORY: Email/SMS
recart.comSMS and messaging automation for Shopify brands focused on list growth and retention.
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.OBSERVED MOVEMENT
No comparable change events yet. The first complete scan establishes the baseline.