OBSERVED MOVEMENT
Recent events
No comparable change events yet. The first complete scan establishes the baseline.
truvani.com
Truvani
Plant based protein powder, bars, collagen, supplements for Health-conscious consumers seeking clean ingredients.
CATEGORY: Ad Platforms
marketingplatform.google.comGoogle Tag Manager
Tag management system for deploying marketing, analytics, and conversion tags.
CATEGORY: Analytics & Attribution
developers.google.comGoogle Analytics / GA4
Google's web and app analytics platform for measuring customer behavior, acquisition, and conversion performance.
CATEGORY: Ad Platforms
business.google.comGoogle advertising platform for search, shopping, display, YouTube, and conversion tracking.
CATEGORY: Ad Platforms
facebook.comMeta
Meta advertising pixel for conversion tracking, audience building, and campaign optimization.
CATEGORY: Email/SMS
klaviyo.comKlaviyo
Email, SMS, customer segmentation, and lifecycle marketing automation for ecommerce brands.
CATEGORY: Ecommerce Platform
shopify.comShopify
Shopify is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Payments
shopify.comShop Pay
Shopify accelerated checkout and wallet used across participating Shopify brands.
CATEGORY: Ad Platforms
ads.tiktok.comTikTok
TikTok conversion tracking pixel for campaign measurement and audience optimization.
CATEGORY: Analytics & Attribution
clarity.microsoft.comMicrosoft Clarity
Microsoft Clarity is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
business.pinterest.comPinterest conversion tag for tracking actions and optimizing paid Pinterest campaigns.
CATEGORY: Ad Platforms
ads.microsoft.comMicrosoft
Microsoft Advertising tag used for conversion tracking and remarketing.
CATEGORY: Infrastructure
cloudflare.comCloudflare
Edge network, CDN, security, and performance infrastructure used by ecommerce sites.
CATEGORY: CX/Support
gorgias.comGorgias
Customer support helpdesk built around ecommerce order, customer, and conversation data.
CATEGORY: Ad Platforms
applovin.comApplovin
Mobile and performance advertising platform used for paid acquisition and measurement.
CATEGORY: Reviews/UGC
okendo.ioOkendo
Customer reviews, surveys, quizzes, referrals, and loyalty tools for Shopify brands.
CATEGORY: CRO/Upsell
intelligems.ioIntelligems
Intelligems is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
liveramp.comLiveRamp
LiveRamp is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Email/SMS
postscript.ioPostscript
SMS marketing and conversational commerce platform built for Shopify brands.
CATEGORY: Analytics & Attribution
audiense.comElevar
Elevar is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Analytics & Attribution
northbeam.ioNorthbeam
Northbeam is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Loyalty/Referral/Affiliate
superfiliate.comSuperfiliate
Referral, affiliate, and creator microsite platform for ecommerce brands.
CATEGORY: Direct Mail
postpilot.comPostPilot
Direct mail automation platform for ecommerce retention, winback, and acquisition campaigns.
CATEGORY: Analytics & Attribution
podscribe.comPodscribe
Podscribe is tracked through reusable public evidence across scanned DTC brand sites.
CATEGORY: Ad Platforms
ads.spotify.comSpotify
Provides advertising platform for audio and podcast ads.
CATEGORY: Ad Platforms
mountain.comMNTN
Ad platform for performance marketing
CATEGORY: CRO/Upsell
optimonk.comOptiMonk
Provides conversion rate optimization and upsell features for ecommerce
Events timeline
Illustrative history preview. Historical charts are not included in the beta or the initial Pro release.
History uses scan timestamps as observed dates. It never claims an exact install or removal time.